You’ve put countless amounts of time and effort into the development of your fantasy sports platform. You’ve beta tested, worked out all the bugs, and now you’re ready to launch - just in time for the new fantasy football season. So now what? The fantasy sports market isn’t the Field of Dreams. Just because you built it doesn’t mean they’ll come. You need advertising as a strong component of your overall business plan. And the type of advertising you use depends on your overall goal. What are you looking for? Brand awareness? New paid subscribers? New deposits and players?
Fantasy sports fanatics are inundated with content – great content, mediocre content and content that makes them say WTF. Much is self-inflicted because people who play fantasy sports are obsessed with content. They’re looking for content to help them find that one-in-a-million sleeper pick; content to help build a winning DFS lineup; content about injuries, weather, Vegas odds. But bottom line, they’re looking for content to help them win.
The Internet grows every single day. We add 2.5 quintillion bytes of data to the Internet every day. We publish 2 million new blog posts and upload 100,000...
We’ll come out and blatantly say it: Digital advertising is a gamble. It’s like DFS play - you win some, you lose some. It’s a gamble that quite frankly, many fantasy sports businesses shy away from. We talk to a lot of businesses each week. And at least once a week we hear from a fantasy sports company that tried to market their business online in the past and failed miserably. They’ve been burned. They’ve invested money into something that didn’t provide them the new players, new subscribers, or new downloads they thought they’d get. So skepticism sinks in.