CAMPAIGN GOALS: Customer engagement
Fananas' platform is different from other traditional daily fantasy sports sites. Played solely on an app, Fananas awards prizes to winners of contests. And not just any prizes...but prizes people want, like an XBox One, NES Classic, drones, Yeti coolers, gift cards, etc. Here's the catch...prize rooms need to be filled in order for prizes to be awarded.
FantasyMeter got to work in producing an appealing email campaign that would be sent to Fananas mobile app users reminding them of the prizes available in a given week. In addition, the campaign featured a pairing of original content and curated content to help subscribers pick a team for the week. Take a look at an issue below: