Look, there’s social media for businesses, and then there’s social media for fantasy sports businesses. Strategy is obviously important for both, but they really don't compare. Social media for fantasy sports is on hyper-drive, catering to a B2C world that spends a lot of money. It takes more timely posts, more expertise, and a different type of tone. It involves going beyond the minimum and posting things that get you noticed. It takes knowing when to post, what to post and how to engage with followers. In other words, producing and implementing a social media strategy in the fantasy sports arena is not for the faint of heart.
Ninety-one percent of fantasy sports players use social media on a daily basis. That’s exponentially higher than most other B2C industries. Why? It’s because there’s money and pride at stake. Fantasy players need the latest injury updates, the most up-to-date line-ups, adverse weather conditions, etc. And in order to win, they need them now. When creating your social media strategy, you have to keep these things in mind.
FantasyMeter is pleased to provide our latest infographic to help you with your evolving social media plan, where audience, posting frequency and content come together to create a successful strategy.