Despite the regulatory turmoil that the fantasy sports industry is encountering, the industry itself is still very strong. Nearly 57 million people play fantasy sports in the U.S. and Canada and we’re just now seeing the impact of international expansion. As things start to settle down, you’re going to see even more fantasy sports startups popping up, ready to entice your customers to play on their platform, use their analytics tools, read their blogs, and use their data.
We talk to startups all the time. They are passionate about their product or service and can give an elevator pitch like any other seasoned entrepreneur. And why not? They’ve taken a risk to leap into the unknown – a world of ongoing questions, doubts, further innovation, and hopeful success. They get up early, stay up late and forego a true social life for the foreseeable future. And they believe strongly in their company.
Digital marketing is a huge part in building a successful fantasy sports startup. Developing a plan should go hand-in-hand with building your product or service. You can have the best lineup optimizer on the market, but without strong marketing efforts, no one will notice. So well before the launch of your product, you need to start building an audience. In other words, build that core audience before you truly need them. Here are several digital marketing tactics to growth hack your fantasy sports startup.
Gain market share before launch
Think of the marketing game as 75 percent education, 25 percent “selling.” You can educate a potential customer long before your business is fully up and running. And digital marketing gives so many options to do so. You can connect your startup on Twitter; start growing an email list through landing pages; build a presence on LinkedIn. The last thing you want to think about when it’s time to launch a product is to realize you have no one to market the product to. By starting with the education aspect, you’re adding value to your company. You’re grabbing attention online that can be leveraged when you’re actually ready to start to “sell.”
Growth hack traffic to your site
Growth hacking is a process of rapid experimentation across marketing channels to identify the most effective, efficient ways to grow a business. We’re asked a lot about which digital marketing avenues is the best for a startup. And that’s not an easy question to answer. Each of our clients are different, which means their needs are different. Even though many startups are strapped for time, they try and hit every avenue possible. Twitter, Facebook, Google+, Instagram, YouTube, email, PPC, LinkedIn. You name it, they’re trying it. And every possible scenario is done to drive traffic back to their website.
For most startups, we suggest only four avenues to get traffic coming to your site: Twitter, Facebook (for B2C sites), PPC and email. You’ll get decent market penetration with ongoing use of these four tactics. But there are other channels you can look at for small surges in your traffic. Blog targeting, content marketing, trade shows, community building and PR are just a few to look at. Want a few more ideas? How about…
1. Guest blogging
There are tons of fantasy sports sites out there. And most have some type of blog with an audience that you wouldn’t mind reaching. But unless you’re talking about the big guys in the space, most are in the same boat as you. Their time is stretched and consistent blogging might be the furthest thing from their mind. So why not offer a free guest post for their readers. Make it good and people will stark flocking to your site to read more.
2. Build your social media presence
Even as a startup, you should have a few minutes each day to engage with your social media followers. Make an effort to follow others in the industry. Most likely, they’ll follow you back. And if you only have time for one social account, stick with Twitter. Facebook is getting harder and harder to get your posts seen. Twitter, however, still allows for organic traffic.
3. Don’t ignore content marketing
Content creates trust and credibility. It improves search ranking. It consistently brings people back to your site. In other words, content marketing is a huge success determinant for your fantasy sports site. And it’s okay if you’re not a writer. There’s opportunity in producing podcasts, video and infographics – all part of the content marketing sphere.
4. No website? No problem. Get a landing page
We’re emphasizing a previous point here. Development of a fantasy sports platform, analytics program or lineup optimizer takes time. But you can have an online presence available months before your actual site goes live. Develop a one-page landing page that explains your future product or service. Provide a lead acquisition form that allows you to capture information and send future status updates or launch plans. A landing page can generate much needed buzz and keeps you brand in front of potential future customers.
Need help with your growth hacking initiatives? Contact FantasyMeter today at firstname.lastname@example.org or (817) 729-8771.