It’s hard to find a fantasy sports site without a blog. It doesn’t matter if you’re a gaming platform, an analytics company, a data provider or a lineup optimizer, your blog is a key component of your site and your overall digital marketing strategy. Not only are they written to make your site sticky, blogs are one of the most effective tools for increasing organic search traffic. More traffic equals more entries, more subscriptions, and more business for your fantasy sports business.
In the content marketing world you’ll continually hear that “content is king.” It’s the driver of credibility, expertise, and in some cases, revenue. According to Kapost, by 2020, customers will manage 85 percent of their relationships without talking to a human. In other words, consumers are more likely to do their own research to make a purchasing decision. In the fantasy sports world, the same is true. Fantasy players have a routine. They research at their own leisure, whether it’s preparing for an early baseball slate, an evening turbo contest, or a season-long draft. Your blog works for your company day and night. And most importantly, your blog helps your fantasy sports business get found online.
There is a method to writing blog posts. If you’re still reading this one, we’re lucky. You see, people have a very short attention span and have a tendency to scan information quickly. You need to capture their attention immediately and give them reasons to read on. So here are a few tips for keeping people interested and engaged in your blog posts.
1. Add personality
People are more likely to read a blog post if it has some type of personality attached to it. Personality adds trust. As the blog’s author, your personality should show in every single post. Here’s some advice: Write just like you would talk. A true fantasy sports blog post throws formalization out the window. Kick formality’s ass to the curb (see what we did there?).
Relatability is so important to a blog post. Your readers need to understand that you are human. Did your projections tank yesterday? Mention it in today’s blog. If your audience can relate to you, they’ll come back for more.
2. Make sure your message is clear
Nothing will make reader stray from your blog than a massive stream of consciousness. Pick a topic and write about it. Simple. Don’t go off track. Your message needs to hook the reader. It needs to provide a service to them. It can’t be “salesy”. And damn it, it needs to have a concise message with a beginning, middle and end.
3. Craft a kick ass headline
I admit. I suck at writing headlines. In journalism school, I was a solid “C” when it came to headline writing. But for blog posts, the headline is just as important as the actual content. According to copyblogger, 8 out of 10 people will only read the headline of your blog and move on. So if your headline is a stinker, no matter how great the content, no one is going to read it. Moral of the story…invest time in headline writing.
4. Update, update, update
I subscribe to the mantra of quality over quantity. The quality of your blog post is extremely important. However, you absolutely have to keep the content coming. Once you’ve made the commitment to blog, it’s an ongoing process. If you decide to blog once a week, skipping a week can be detrimental. As a projection fantasy sports site, skipping a day means your readers will find another blog to follow. Consistency is key here. If you can’t keep up with the frequency, consider outsourcing your blog content.
5. Engage with your readers
Nothing gets me more excited than seeing a comment posted to our blog (hint, hint, hint). It means that someone took the time to read the post and is interested enough in the topic to comment on it. Don’t let those comments go unanswered. And don’t be afraid to comment on negative feedback.
6. Break up the text
Remember, most people scan blog posts to find content they are interested in. To keep their attention, or to drive their eyes to topics of interest, blogs much have images or other types of content to break up the text. Consider adding video, section headers or bold fonts.
If you’re not blogging, you’re losing out on valuable site traffic. If you are, make sure you’re doing it right. Strive to engage, relate to, and keep your audience’s attention so they’ll come back for more.
Need help with your content marketing initiatives? Contact FantasyMeter today at firstname.lastname@example.org or (817) 729-8771.