CAMPAIGN GOALS: App downloads, new player acquisition
Fananas' platform is different from other traditional daily fantasy sports sites. Played solely on an app, Fananas awards prizes to winners of contests. And not just any prizes...but prizes people want, like an XBox One, NES Classic, drones, Yeti coolers, gift cards, etc.
Fananas was looking for more app downloads with the end goal of new player acquisition. And they weren't afraid to push the envelope a little. To accommodate, FantasyMeter put together a series of social and PPC campaigns, targeted to a specific audience that would have interest in the prizes they were offering. In addition, Fananas, operated by a female CEO, wanted to increase the number of female players. To that end, FantasyMeter put together a secondary campaign geared towards females. Below are a few of the campaigns: