CLIENT: Fantasy Polo
CAMPAIGN GOALS: Brand awareness, new player acquisition
Fantasy Polo is the first fantasy polo site to debut in the U.S. Players draft a four-person high-goal polo team and accumulate fantasy points during the course of the U.S. polo season.
As a new fantasy sports platform, Fantasy Polo needed to build brand awareness. But they were also in need of new player acquisition. FantasyMeter put together a series of highly targeted social campaigns and remarketing campaigns to get the results they were looking for. Here's a look at one of their campaigns: