CLIENT: Fantasy Sports Nation
CAMPAIGN GOALS: New player acquisition + deposits
Fantasy Sports Nation is a DFS platform catering to NFL, MLB, NBA, NHL and MLS contests. In additional to traditional DFS play, the platform also has a "pick 'em" option and an ongoing $1 million perfect lineup contest.
Fantasy Sports Nation was looking for new player acquisitions with the end goal of new player deposits. Their challenge was setting themselves apart from the larger DFS platforms that already had a strong following. FantasyMeter put together a series of social campaigns, targeted to a specific audience that were interested in similar DFS platforms. Below are a few of the campaigns: