CAMPAIGN GOALS: Brand awareness, new player acquisition
Mobidraft is a pioneer in short-season fantasy sports. They produce a hybrid version of DFS and traditional season-long fantasy games, allowing players to draft a new team every week, in a traditional draft format. The platform allows for friends mode or tournament mode.
Mobidraft came to FantasyMeter looking for brand awareness with the end goal of new player acquisition. To accommodate, FantasyMeter put together a series of social campaigns, targeted to an audience that would have interest in this short-season format. Below are a few of the campaigns: